How to write university social media guidelines that academics will use
Khulya Sabirli
Azerbaijan State Oil and Industry University
University marketing
Whether it is attracting prospective students, demonstrating teaching and research expertise ahead of funding bids or highlighting community engagement work, university marketing teams need to communicate the value of their institutions at every level. These resources cover effective ways to reach and appeal to potential students, how to demonstrate institutional values and expertise and how work with academics and staff inside, and outside, your university to showcase news-worthy work.
Guidelines should focus on the grey areas that staff encounter, with clear examples, escalation routes and enough flexibility to respect academic independence, says Khulya Sabirli
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