In a world where algorithms can streamline processes and data can inform decisions, conduct matters more than knowledge or skills. It is the ethical compass, the ability to inspire and the commitment to integrity that truly distinguishes exceptional leaders.
In today’s technology-dominated business landscape, nurturing character and fostering a culture of principled leadership is more important than ever.
Teach your students to adapt
Unstructured learning is a route to teaching skills in creativity, reflection and imagination. We’ve developed it as part of our learning approach, which acknowledges the changing nature of the workplace.
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Emphasising unstructured learning empowers our students to navigate ambiguity, think critically and innovate in ways that transcend traditional boundaries. We achieve this by encouraging students to pursue real-world problems without a defined structure, such as through the Business Impact Challenge. In the full-time programme, students participate in internships or co-op programmes that immerse them in dynamic workplace environments, where they encounter unpredictable challenges.
Additionally, through peer-led learning groups, students engage in collaborative discussions that foster creativity and critical thinking as they tackle complex issues together. We want to equip Generation Z with the adaptive mindset and versatile skill set they’ll need to thrive in careers that may not exist yet, including critical thinking, which enables them to analyse complex problems and make informed decisions, particularly in areas such as AI and digital transformation; digital literacy, allowing them to navigate and leverage emerging technologies effectively; and collaborative communication, fostered through sessions on diversity and inclusion and group coaching, which enhance their ability to work in diverse teams and articulate ideas clearly.
This holistic approach to education integrates real-world experiences, ethical principles and a wide range of perspectives. Entrepreneurship Track sees students delve into real-world entrepreneurial endeavours, guided by mentorship programs and practical projects. This instills technical skills and ethical decision-making.
For example, students can develop business plans for existing start-ups that they have created. They’re stimulated to participate in pitch competitions, with one of the groups this year placing in the top five projects presented at UP TECH and, because they have tutors throughout the programme with relevant experience, including alumni, they receive invaluable guidance and insight that enhances their entrepreneurial journey.
Meanwhile, the Leadership Track hones interpersonal skills and ethical leadership qualities for management in the age of AI and technology.
Inspire and motivate teams
Through interactive workshops and guest lectures, MBA students learn how to influence their colleagues while upholding ethical standards. Our learning model emphasises experiential learning and reflection, encouraging students to critically examine their values and behaviours.
For example, in the Leadership Track, we run a Leadership World Café, where one of the topics includes discussing Leaders’ Dilemmas. This engaging format allows students to collaboratively explore complex ethical scenarios and reflect on their decision-making processes, fostering a deeper understanding of their values and how they align with effective leadership.
Finally, through practical applications embedded in our curriculum, such as consulting projects and simulations, students are challenged to apply ethical leadership principles in real-world scenarios, reinforcing the importance of integrity in business and leadership. Creating learning communities that can operate globally provides an enriched learning experience in executive education. And that is something that the MBA network promotes in a very concrete way.
Humanisation holds the key to success
In a world driven by AI, standing out from the competition is more important than ever. We strongly believe that focusing on human connections and understanding is essential for achieving success. While AI can standardise many processes, it is the unique human skills – such as empathy, creativity, and critical thinking – that will continue to set individuals and organisations apart.
As technology advances, the ability to connect on a human level becomes even more critical. That’s why we place immense value on the campus living experience, the guidance of inspirational faculty, networking opportunities, engaging alumni events and exposure to industry-leading business leaders.
While we recognise the importance of hybrid and online models for their flexibility, we continue to create impactful in-person experiences, such as talks with CEOs who share their insights and experiences, team-building activities focused on social impact – such as community service projects that involve painting houses and revitalising local spaces – and alumni events designed to stimulate networking and foster lasting connections. These initiatives allow students to engage with their peers and mentors in meaningful ways.
These elements not only enrich the educational journey but cultivate essential soft skills, emotional intelligence and a strong sense of community. In a landscape where AI can streamline processes and data can drive decisions, it is the human touch, the ability to inspire, empathise and connect, that will set individuals and organisations apart.
Preparing Gen Z for leadership roles in the AI era
We need to prepare Generation Z for leadership roles in the AI era by bridging the gap between technology and ethics. Through our holistic approach to education, we equip students with more than just technical skills. We cultivate a strong ethical compass, an adaptable mindset and a global perspective.
Our MBAs emerge as ethical leaders who understand the complexities of AI adoption and can navigate them with integrity. We strongly believe that the MBA journey is still a very important way to face all these challenges, providing a solid foundation for ethical leadership and equipping students with the skills needed to thrive in a changing business landscape.
Ana Côrte-Real is associate professor, executive MBA director and head of faculty at Porto Business School.
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