THE podcast: how to use social media to promote your work

Social media is an increasing part of public scholarship and for some academics it’s a way to bring their work to a wider audience and develop new skills. We speak to two scholars who have embraced sci-comms on platforms from YouTube to podcasts to find out how they got started and what works. YouTube scientist Simon Clark shares how he got started doing science and PhD vlogs and Christina Zdenek, a post-doc and lab manager of the Venom Evolution Lab at the University of Queensland, gives her top three tips for communicating your research